+1 800 967-0030

Is There A Secret To Successful Order Fulfillment?

 

Successful order fulfillment is more than just putting a product in a box and slapping a label on it.

In fact, for most small- to medium-sized businesses, the fulfillment house that supports them is involved in a delicately choreographed dance that ensures that every player falls into place at just the right time, in just the right step, every single time. But is there really a secret to successful order fulfillment?

Moving Toward an Information-Driven Supply Chain

As the software and hardware required to maintain an increasingly complex supply chain becomes increasingly complex itself, many companies are suffering from problems caused by incomplete or unsuccessful integration of layers upon layers of new thinking in how supply chains should function.

Functionally, the end result becomes a supply chain that doesn’t function—not in any way that’s useful, by any account. Instead of customers getting better service, systems are bogged down even more, supply chains are increasingly fragmented and no one is happy.

Instead of pancaking updates, what should happen is simple: systems need to move to an information-first focus so that future software packages can act as an overlay, thus saving companies costly and time consuming system overhauls.

The secret to order fulfillment, after all, has always been data—and lots of it. Not only should you know where your products are, where they’re headed and how long it’s taking to get them from here to there, these are some important things to keep in mind for your data-driven value chain:

Channel demand. Where your orders are coming from are as important as where they’re going to. After all, having solid data on a customer’s purchase trajectory makes it easier to predict future order behavior. In addition, if you notice that more customers are using your website than your app, it might be time to dedicate a little more spend to your website’s marketing, or vise-versa.

On-time deliveries. Order promising continues to be a massive global challenge, even if it’s getting better on the domestic front. Tools can allow retailers and manufacturers to connect in real time and with complete transparency in their processes to help determine accurate future delivery dates. Even if your customers are just down the street, you or your 3PL can still advantage of Transportation Management Systems (TMS) to better direct shipping traffic to ensure your packages are delivered on time, every time.

Improved Order Orchestration. When you’re dealing with orders that are coming in from multiple systems, it’s easy for things to get lost or orders to go astray. With order orchestration tools in play, your systems don’t require a full blown overhaul in order to bring all your information together under one umbrella and make it easy for everyone to see at a glance.

The secret to order fulfillment is simple: fulfilling your orders as promised, every day, without fail. Unfortunately, the larger your enterprise, the bigger the undertaking this simple-sounding charge becomes. By focusing on an information-first approach, however, your supply chain will get smarter and easier to operate at peak efficiency.

October 04, 2016
Share This:

Related Posts

RECENT POSTS

3 Things to Consider When Choosing the Best 3PL Company

When you are getting ready to partner with a 3PL company, it is important to do your research and keep an eye out for certain characteristics. When you are getting ready to partner with a 3PL company, it is important to do your research and keep an eye out for certain...

Growing Your E-Commerce Business in 2021 (Part 3: Technology)

This article is part of a series that also explores the latest e-Commerce trends and what today’s consumers want.  If 2020 has taught us anything, it’s that sometimes things don't go as planned. Businesses of all sizes and types were forced to make quick pivots to...

Growing Your E-Commerce Business in 2021 (Part 2: Customer Service)

This article is part of a series that also explores the most important e-Commerce trends and the latest technology. The events of 2020 have caused the world to change a lot in a short amount of time. People now live, interact, and shop much differently, and their...

Growing Your E-Commerce Business in 2021 (Part 1: Trends)

It has now been over a year since the coronavirus lockdowns began in the U.S., and businesses of all types have been forced to adjust and evolve. The e-Commerce industry was one that boomed in 2020, with U.S. consumers spending over $861 billion online- an incredible...

3 Things to Consider When Choosing the Best 3PL Company

When you are getting ready to partner with a 3PL company, it is important to do your research and keep an eye out for certain characteristics. Whether you are selecting your first 3PL partner or switching providers, we recommend choosing a 3PL company with proven...