+1 800 967-0030

Are You Doing All You Can To Promote Your Small Business Online? (Part 1 of 2)

This is part one in a two-part series. You can read part two here.

Small business owners have long been accustomed to wearing different hats, but in today’s shifting marketing sands, it can be hard to figure out just where and what you should be doing to promote your small business. Do you need a web presence? What kinds of businesses benefit the most from Pinterest? Who the heck is on Facebook?

Unraveling A Web of Confusion

Long gone are the days when you could simply place an ad in the newspaper or Yellow Pages and people would flock to your store. Although marketing in 2015 and 2016 isn’t what it used to be, your small business now has the potential to serve customers across the globe, so it’s not all bad. In order to earn such far and wide product distribution, though, you have to find a way to reach customers anywhere — that’s where it gets difficult.

We’ve known for a while that using the web can attract lots of customers, but you have to do more than just drop a website on the Internet and never visit it again. Ranking on Google is a sure-fire way to get attention when someone searches for your type of business, but earning the attention of the search giant can be tricky. Blogging is one method to add some really useful information to your site and show Google that you’re serious about getting noticed.

Google’s looking for well-written, informative content on your blog that will give your visitors some value. If, for example, your business is selling loose leaf teas, you might write blog posts about the history of tea, how tea is used in various cultures, choosing the best teas to pair with certain meals or information on preparing different types of tea.

Pining for Pinterest or Longing for LinkedIn?

Plenty of businesses think they need to be on Pinterest or LinkedIn, but the truth is that these platforms cater to specific subsets of users. They can both be highly effective for certain small businesses, but not all will see a boost from these social media platforms.

You can think of LinkedIn as the Facebook for business. Here you can read business articles, join groups about business topics and search for information on other businesses, like 3rd party logistics companies. You can’t sell anything directly on LinkedIn outside of paid ads, but if you offer a service that other business owners might need or you’re a wholesaler, LinkedIn can help you network with a world of potential business connections.

Pinterest is another enigma for small business owners and for similar reasons. Like LinkedIn, it’s designed for a very small target audience, albeit an active one. According to Pew Research Center, about 28 percent of adults were using Pinterest in 2014, overall users represent about 42 percent of adult women and 13 percent of adult men.

The overwhelmingly white female population of Pinterest is more or less evenly divided among age groups and education status, making it a great place for a huge variety of businesses. Although plenty of businesses can thrive there, you might want to reconsider your time investment if your primary products are things like mustache wax and beard conditioner.

Web sites and specialty sites like LinkedIn and Pinterest are just the tip of the iceberg when it comes to things you can be doing to promote your small business online. We’ll dive into more places to spread the word on the Internet in part two of this two-part series.

January 26, 2016
Share This:

Related Posts

RECENT POSTS

3 Things to Consider When Choosing the Best 3PL Company

When you are getting ready to partner with a 3PL company, it is important to do your research and keep an eye out for certain characteristics. When you are getting ready to partner with a 3PL company, it is important to do your research and keep an eye out for certain...

Growing Your E-Commerce Business in 2021 (Part 3: Technology)

This article is part of a series that also explores the latest e-Commerce trends and what today’s consumers want.  If 2020 has taught us anything, it’s that sometimes things don't go as planned. Businesses of all sizes and types were forced to make quick pivots to...

Growing Your E-Commerce Business in 2021 (Part 2: Customer Service)

This article is part of a series that also explores the most important e-Commerce trends and the latest technology. The events of 2020 have caused the world to change a lot in a short amount of time. People now live, interact, and shop much differently, and their...

Growing Your E-Commerce Business in 2021 (Part 1: Trends)

It has now been over a year since the coronavirus lockdowns began in the U.S., and businesses of all types have been forced to adjust and evolve. The e-Commerce industry was one that boomed in 2020, with U.S. consumers spending over $861 billion online- an incredible...

3 Things to Consider When Choosing the Best 3PL Company

When you are getting ready to partner with a 3PL company, it is important to do your research and keep an eye out for certain characteristics. Whether you are selecting your first 3PL partner or switching providers, we recommend choosing a 3PL company with proven...